Dodge is renowned as America’s top muscle car manufacturer. As it continues to push the limits in speed, acceleration, and strength, Dodge introduces a new era whilst paying homage to the iconic Charger Daytona that shattered the 200 mph mark on a NASCAR course back in 1970.
This time, Dodge is making a bold move towards their electrified future with the unveiling of the Dodge Charger Daytona SRT. This innovative concept challenges perceptions of battery-electric vehicles (BEVs) with its impressive performance capabilities. It gives us a taste of what’s to come from Dodge’s electric lineup, maintaining the brand’s signature style and driving experience.
The Dodge Charger Daytona SRT Concept breaks through the mundane world of BEV cars and introduces an electrified vehicle that stands out from others on the road. Its cutting-edge propulsion system boasts unmatched performance, surpassing even the 700hp SRT Hellcat engine traditionally associated with the Dodge brand. Plus, it’s equipped with an unprecedented BEV exhaust sound.
The modern exterior of the concept incorporates subtle Dodge heritage cues and surpasses aerodynamic targets. Inside, various design elements work together to provide a driver-focused, immersive experience through customizable sounds, displays, and lighting at the touch of a button.
The Dodge Charger Daytona SRT Concept boasts a revolutionary design that transforms the appearance of a BEV, with subtle nods to the brand’s muscle car roots.
At the heart of the Dodge Charger Daytona SRT Concept lie three revolutionary, patent-pending elements that will revolutionize the BEV category.
- The R-Wing boasts a one-of-a-kind aerodynamic pass-through design, which pays homage to the iconic Dodge Daytona.
- Introducing the Fratzonic Chambered Exhaust, a cutting-edge BEV exhaust that boasts an impressive 126 dB noise level, comparable to that of a Hellcat-powered Dodge.
- The eRupt boasts a multi-speed transmission that offers a seamless and precise shifting experience, thanks to its electro-mechanical design. This feature is the epitome of what Dodge has to offer.
The Charger Daytona SRT Concept’s innovative design principle can first be seen in its front end, where the patent-pending R-Wing sets it apart from other Dodge models. This keeps the iconic blunt profile of Dodge vehicles while also enhancing its aerodynamics.
Inspired by the iconic Charger Daytona and paying tribute to a pivotal figure in its creation, the R-Wing features a front opening that optimizes airflow for increased downforce. This practical and stylish hood stays true to the brand’s signature exterior look while also improving aerodynamics with its pass-through design.
Additionally, air curtains in the carbon-fiber intakes on the front and rear lower fascias aid in maximizing performance through enhanced aerodynamics.
The Charger Daytona SRT Concept boasts a sleek appearance and a commanding road presence. Its front grille is particularly eye-catching, featuring illuminated cross-car lighting and a white Fratzog badge. This iconic emblem, which adorned Dodge muscle cars between 1962 and 1976, had previously lost its significance until it was reintroduced by the brand last year. Now, the Fratzog logo symbolizes Dodge’s electric future and reaffirms its dedication to high-performance vehicles, made possible by cutting-edge technologies that surpass even today’s standards.
The front grille features clean, vertical details that pay homage to the iconic 1968 Dodge Charger and add texture. The concept embodies pure performance, complemented by a playful exterior color name – Greys of Thunder – which gives a glossy graphite appearance with rich textures. A “waterline” runs along the sides, lending a grounded appearance and drawing attention to the upper portion. The subtle yet muscular shaping of the wheel fenders enhances the overall body styling.
With a focus on functionality, the car’s design eschews excessive ornamentation. The headlights are cleverly concealed under the R-Wing, blending seamlessly into the aerodynamic surface and providing the necessary forward lighting. A 3D illuminated Fratzog badge centers both the front and rear lighting, creating a striking full-width effect. These one-of-a-kind exterior lights make the Charger Daytona SRT Concept instantly recognizable, even in low light conditions. The minimalist aesthetic is carried through with flush door handles while brushed aluminum “screaming” Banshee fender badges proudly display the innovative propulsion system that powers this concept car.
Featuring painted-pocket 21-inch wheels with diamond-cut faces, this vehicle maintains its aerodynamic efficiency with a turbine-inspired design. Adding a touch of style, the wheel centre locks are adorned with a red Fratzog logo. For effective braking, grey six-piston brakes have been installed.
The innovative hatchback design boasts functionality and a dual personality, capable of dominating the track while also meeting everyday needs. Its flat-folding rear seats add an unexpected level of utility and storage space to this muscle car.
Thanks to a new propulsion system, The Banshee has joined the elite ranks of high-horsepower icons like HEMI®, Hellcat, and Redeye. This marks the ultimate achievement in performance for the Brotherhood of Muscle.
The Dodge Charger Daytona SRT Concept car boasts the 800V Banshee propulsion system, which exudes pure performance and propels it to unparalleled speeds. With this electric powertrain, Dodge has created their fastest vehicle yet, surpassing even the Hellcat in all aspects of performance. Additionally, the all-wheel-drive system plays a crucial role in not only achieving superior performance but also improving the car’s ability to handle various weather conditions.
In contrast to common electric vehicles, the Dodge brand’s eRupt transmission utilizes electro-mechanical shifting to provide unique shift points and exhilarating acceleration, true to Dodge’s signature style. Additionally, the Charger Daytona SRT Concept includes a PowerShot push-to-pass feature that can be activated with a simple button press on the steering wheel, delivering a surge of horsepower for quick bursts of speed.
Unlike other BEVs, Dodge has taken a different approach with their Charger Daytona SRT Concept. Instead of embracing the traditional quiet electric motor, they opted for a 126 dB roar, equal to that of the SRT Hellcat. This impressive sound is achieved through their innovative Fratzonic Chambered Exhaust system, which is patented and unique. Interestingly enough, even though it’s an electric vehicle, Dodge made sure to add an exhaust.
The Fratzonic Chambered Exhaust sets a new standard in the industry by channeling its unique performance sound through an amplifier and tuning chamber situated at the back of the car. This innovative exhaust system is a prime example of cutting-edge technology, delivering an intense “Dark Matter” sound profile that perfectly complements the powerful eRupt transmission.
The interior of the Dodge Charger Daytona SRT Concept is designed to be modern, lightweight, and athletic, focusing on a driver-centric cockpit that seamlessly integrates all essential features.
The latest Dodge vehicle boasts a 12.3-inch center screen, the largest in its lineup, that is angled towards the driver by nearly ten degrees. The driver-focused design continues with a curved 16-inch instrument cluster and an 8-by-3-inch Head-up Display (HUD) that provides key vehicle information in the perfect spot. The sleek Ultraviolet color scheme stands out on the slim instrument panel and mid-bolster, featuring blue and silver accent stitching and a “waterline” that runs cross-car. Adding to the elevated feel is the sculptural upper IP, while touches of Ultraviolet can also be seen on surfaces like the console, doors, and seats for a cohesive look highlighted by the Attitude Adjustment Lighting™ system.
The parametric texture seamlessly links the interior and exterior by carrying over the iconic 1968 Charger grille detail from inside to out. This dynamic pattern flows fluidly throughout the vehicle, extending from the IP and door panels to the console, rear armrests, and rear console. Its three-dimensional design reflects light and reacts to its surroundings, with rearward lines that create a striking effect. The Ambient Attitude Adjustment Lighting™ further enhances this textured look by casting a glow from below, adding depth and dimension to the space.
Carbon fibre circuit graphics can be found throughout the interior of the vehicle, starting on the floor and continuing to strategically surround occupants. They flow under the seats, towards the centre console and instrument panel, before ultimately returning to the driver.
This circuit-like design serves as a subtle nod to a circuit board, connecting all elements seamlessly. Adding to this electrifying concept is a unique lightning bolt shape on the accelerator pedal, while Blue Plasma and Silver stitching adds a touch of sophistication to the entire interior.
The door sills feature illuminated white Daytona lettering, complemented by lighted lettering at the top right of the mid-bezel.
The doors and center console adhere to the sculptural design motif, featuring only essential components. A pass-through space beneath the console adds to the overall sense of spaciousness, while creative touches on the console include a cap reminiscent of a jet fighter that flips up when activating the start button.
The one-of-a-kind pistol-grip shifter draws inspiration from the past, but has been modernized for a seamless shifting experience with a trigger-like mechanism.
The latest steering wheel design features a sleek profile, complete with a level top and bottom. The centrespoke is detached from the rim, resulting in a weightless sensation while driving.
Conveniently situated on the steering wheel are paddle shifters, with the PowerShot button located on the right and drive mode controls on the left. Similar to the doors, capacitive touch controls are integrated into the steering wheel for easy access.
In addition, an illuminated red SRT logo adds a touch of sophistication to the center of the wheel.
The Dodge Charger Daytona SRT Concept boasts lightweight and slim race-inspired seats, featuring an abstract perforated Fratzog logo pattern. The design gradually fades and reappears as it moves towards the center of the seatbacks. Additionally, the upper seatbacks are equipped with openings and bolsters that offer a race-oriented sensation while ensuring stability for occupants.
The Charger Daytona SRT Concept’s panoramic glass roof adds an open-air touch, inviting backseat passengers to fully experience the vehicle. The interior texture continues onto the headliner, enhancing the glass area’s appearance. Inspired by racing technology, the lightweight carbon fiber “tub” floor and hatch contribute to the car’s performance. Additionally, the spacious cargo area and fold-flat rear seats offer more storage room than any previous Dodge muscle car.
The interior of the Charger Daytona SRT Concept provides a fully immersive experience for the driver. From performance sounds to dynamic lighting features and informative vehicle displays, every sense is engaged.
According to Tim Kuniskis, CEO of the Dodge brand at Stellantis, the creation of the Dodge Charger Daytona SRT Concept was driven by our passion for performance. This iconic brand has always been synonymous with power, attitude, and outstanding performance, and we bring that same energy to the electric vehicle segment with this groundbreaking concept. Packed with unique patents, cutting-edge innovations, and impressive performance capabilities, this charger sets a new standard for electrified muscle cars of the future. Not only does it turn heads on the car show circuit, but it also dominates the quarter-mile track. And when it comes to continuously improving and evolving our products, this charger leaves even Darwin in its dust.
Not only does the Charger Daytona showcase our direction as a brand, but it also redefines what it means to be an American muscle car.
Dodge is known for its pure performance, offering SRT Hellcat versions of popular models such as the Challenger, Charger, and Durango. The brand also recently introduced the all-new Dodge Hornet, which features a high-performance hybrid option as well as being the first electrified vehicle in the brand’s lineup. Other powerful options include the 807-horsepower Challenger SRT Super Stock, the 797-horsepower Charger SRT Redeye (the world’s fastest mass-produced sedan), the 710-horsepower Durango SRT Hellcat (the most powerful SUV ever), and the best-in-class standard performance of the compact utility vehicle segment with the Dodge Hornet. With these four muscle cars, Dodge stands out as the industry’s leading brand in terms of horsepower across its entire range.
For over a century, Dodge has embodied the legacy of John and Horace Dodge. Their impact is still evident as Dodge accelerates with a lineup that offers unmatched performance in all segments they enter.
About our Motoring Editor: Ray has been passionate about all things automotive since he first started collecting Matchbox and Hot Wheels models when he was five. Since leaving his executive role at General Motors (GM), he’s been sharing his driving experiences with Australian audiences for nearly 20 years, commencing his automotive journalist career with a popular WA-based magazine and was writing his own column in The West Australian for 8 years.
Ray’s strong love of automotive engineering and clever design has seen his articles and photography featured in prominent national magazines in Australia and the UK. He loves sharing his passion with other drivers, including via a long running stint as Senior Instructor for Land Rover Experience, providing training and education for new vehicle owners.
Recently Ray has been presenting on TV shows including Ready for Adventure and the very popular Caravan and Camping WA, to showcase some of the great products, vehicles and companies that make getting out and exploring Western Australia that much more enjoyable.